LOGOS & BRANDING GUIDELINES

Ellianos Coffee Brown Logo

The Primary Logo

This is the primary logomark and should be used in most cases.

Ellianos Coffee Logo

The Stacked Logo

This is a secondary variation of the primary logomark and should be used in cases where stacking the elements for proper spacing is beneficial.

Ellianos Coffee Icon

The Icon

The icon can be used in instances where maintaining brand consistency is required without the use of the Ellianos name

LOGO COLOR VARIATIONS

Ellianos Coffee Brand Guide

Brown

This is the primary logomark and is the color that should be used in most cases where the background is a light color that allows for suitable visibility.

Ellianos Coffee Brand Guide

Black

This version of the logo is all black and should be used in cases where use of the primary logomark is not possible such as when it is printed on a black-and-white document.

Ellianos Coffee Brand Guide

Reversed (White)

This white (or “reversed”) version of the logo should be used when the background is dark in order to provide the greatest visibility.

Ellianos Coffee Brand Guide

Proper Logo Usage

The logo should always place in an area of high visibility and contrast. It should never be stretched in any direction. There should never be any text added or taken away from the logo. It should never appear in any color other than approved brand colors.

The logo should always have negative space around it when presented in any way. The edges of the logo should never appear directly adjacent to a boundary of a document or graphic. It should also never appear directly adjacent to any other design element such as text or another graphic.

Ellianos Coffee Brand Guide
Ellianos Coffee Brand Guide
Ellianos Coffee Brand Guide

Improper Logo Usage

Ellianos Coffee Brand Guide
Logo has been stretched
Ellianos Coffee Brand Guide
Logo edges are directly adjacent to graphic border
Ellianos Coffee Brand Guide
Logo is displayed in an unapproved color
Ellianos Coffee Brand Guide
Logo displayed with insufficient contrast with background
Ellianos Coffee Brand Guide
Logo displayed with insufficient contrast with background
Ellianos Coffee Brand Guide
Insufficient space around the edges of the logo

BRAND COLORS

Hex

#382012

RGB

56, 32, 18

CMYK

52, 71, 80, 72

Hex

#C7A17A

RGB

199, 161, 122

CMYK

22, 36, 56, 1

Hex

#994c3a

RGB

153, 76, 58

CMYK

25, 82, 85, 17

Hex

#1d1e1e

RGB

29, 30, 30

CMYK

73, 66, 65, 75