This is the primary logomark and should be used in most cases.
LOGOS & BRANDING GUIDELINES
The Primary Logo
The Stacked Logo
This is a secondary variation of the primary logomark and should be used in cases where stacking the elements for proper spacing is beneficial.
The icon can be used in instances where maintaining brand consistency is required without the use of the Ellianos name
LOGO COLOR VARIATIONS
This is the primary logomark and is the color that should be used in most cases where the background is a light color that allows for suitable visibility.
This version of the logo is all black and should be used in cases where use of the primary logomark is not possible such as when it is printed on a black-and-white document.
This white (or “reversed”) version of the logo should be used when the background is dark in order to provide the greatest visibility.
Proper Logo Usage
The logo should always place in an area of high visibility and contrast. It should never be stretched in any direction. There should never be any text added or taken away from the logo. It should never appear in any color other than approved brand colors.
The logo should always have negative space around it when presented in any way. The edges of the logo should never appear directly adjacent to a boundary of a document or graphic. It should also never appear directly adjacent to any other design element such as text or another graphic.
Improper Logo Usage
56, 32, 18
52, 71, 80, 72
199, 161, 122
22, 36, 56, 1
153, 76, 58
25, 82, 85, 17
29, 30, 30
73, 66, 65, 75