| Ellianos Coffee Company Opens Two New Locations in Valdosta, GA
FOR IMMEDIATE RELEASE Ellianos Coffee Company Opens Two New Locations in Valdosta, GA   LAKE CITY, FL (November 4, 2009): Ellianos Coffee Company is proud to announce the opening of two locations in Valdosta, GA. The first new location is off of Bemiss Rd and the other is in the lobby of SMITH Northview Hospital.
Ellianos franchisees have found success operating the two original Valdosta stores for the past several years and felt it was time to expand and make Ellianos even more convenient for their customers. “After learning the ropes with the first two stores, expansion just seemed like the right thing to do,” says partner, Jon Chancy. “The people here in Valdosta love our coffee and we want to get our coffee into as many hands as possible.”
Currently, you can find an Ellianos in Valdosta, GA at the following locations: “We are very proud of the Valdosta team and the success they have found in Valdosta,” Mike Stewart, Operations Manager for Ellianos Coffee Company said. “They work hard and really care about the customers they serve.”
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| Ellianos Donates Coffee to Help American Hometown Heroes
FOR IMMEDIATE RELEASE Contact: Christa Pusateri Phone: (386) 965-4817 Email: christa@cmpcreative.com Ellianos Donates Coffee to Help American Hometown Heroes The American Hometown Fundraiser event consisted of a silent auction, live music, and other activities, and was hosted by an all-volunteer, non-profit organization put together to raise funds for Veterans who were wounded in the War on Terror. “Giving back to our soldiers and our communities is part of the Service+1 philosophy,” Says In addition to donating to local Veteran’s charities, Ellianos Coffee Company created the HeroFran franchising program, designed to give dramatic incentives to any Hero who commits their life to the safety of their fellow Americans. The HeroFran Program encourages and incentivizes military veterans, police officers, and firefighters, who have served for four or more years, to own their own businesses. Ellianos’ incentives include a 50% reduction of franchise fees for About Ellianos Coffee Company: Ellianos Coffee Company was founded in Ellianos strives to provide top-shelf customer service and world class products to everyone who craves fresh roasted coffee and Italian quality espresso drinks. Ellianos also offers a variety of iced and frozen lattes, fruit smoothies, bagels, muffins, biscotti and new breakfast croissants. Additional Franchise information can be obtained online at: www.ellianos.com. | ||||||||||||||||
| Ellianos Satisfies the Morning Appetite with Delicious Breakfast Croissants
FOR IMMEDIATE RELEASE Contact: Christa Pusateri Phone: (386) 965-4817 Email: christa@cmpcreative.com Ellianos Satisfies the Morning Appetite with Delicious Breakfast Croissants
The breakfast food market in the “At Ellianos, our goal is to provide Quality and Convenience. Our new breakfast croissants add to that commitment by giving our customers one less thing to do before they leave their homes in the morning,” says Mick Rynning, President of Ellianos Coffee Company. “Breakfast has already been made.” Ellianos’ Director of Operations, Mike Stewart, who oversees Ellianos’ menu development, added, “Our warm breakfast croissants are stacked with eggs and melted cheese on a croissant roll, with the option of adding your choice of bacon, sausage, or ham. They go perfectly with your favorite Ellianos coffee blend or Signature Creation beverage to give you a nourishing lift to start your day.” The new breakfast croissants are available now at the About Ellianos Coffee Company: Ellianos Coffee Company was founded in Ellianos strives to provide top-shelf customer service and world class products to everyone who craves fresh roasted coffee and Italian quality espresso drinks. Ellianos also offers a variety of iced and frozen lattes, fruit smoothies, bagels, muffins, biscotti and new breakfast croissants. Additional Franchise information can be obtained online at: www.ellianos.com. | ||||||||||||||||
| Ellianos and SRC Partner to Offer Site Selection Demographics
FOR IMMEDIATE RELEASE Contact: Christa Pusateri Phone: (386) 965-4817 Email: christa@cmpcreative.com Ellianos Coffee Company Partners with SRC to Offer Franchisees Site Selection Demographic Information
Ellianos’ Site Application Toolkit helps current and potential Ellianos Franchisees locate a winning site for their specialty coffee operation by providing them with in depth market research data and internet resources, pro forma projection tools, and a site score card to effectively evaluate several site opportunities and find the one most suited for a new Ellianos specialty coffee shop. DemographicsNow.com offers Ellianos franchisees a complete and accurate resource of property data and the ability to quickly visualize and analyze retail locations and competitor sites. Franchisees can now create more insightful development plans and are better equipped to make strategic decisions on new specialty coffee shop locations. Spearheading the strategic relationship with SRC, Ellianos' co-owner and Director of Franchise Business Development, Jared Cady, stated, "We are very excited about our new partnership with SRC, designers of the market analysis platform, "DemographicsNow.com". By working closely with the President and CEO of SRC, Mr. Dean Stoecker, a customized DemographicsNow solution was created to meet our market analysis needs. This solution enhances our own internally developed tools that we use to assess potential new coffee shop locations.” He added, “Obtaining the latest technology tools is part of our mission to provide the very best systems and support to our franchisees so that each one has the power to be successful. Identifying and securing the best locations for our franchisee coffee shops is a very important part of their success." Ellianos' President, Mick Rynning, added, "Our selection of SRC as a partner was based on several factors, including their partnership with global information solutions provider, Experian, and Time Magazine's identification of DemographicsNow.com as one of the "Best Websites." Several other key factors were also considered in selecting SRC, including their international market analysis capabilities which will serve very well our future global expansion strategies. Of course, Demographics Now’s ala carte selection of tools and pricing were very attractive features to us, as well." About Ellianos Coffee Company: Ellianos Coffee Company was founded in Ellianos strives to provide top-shelf customer service and world class products to everyone who craves fresh roasted coffee and Italian quality espresso drinks. Ellianos also offers a variety of iced and frozen lattes, fruit smoothies, bagels, muffins, and biscotti. Additional Franchise information can be obtained online at: www.ellianos.com. | ||||||||||||||||
| Ellianos Recognizes American Heroes with Reduced Cost Franchise Program
Contact: Christa Pusateri FOR IMMEDIATE RELEASE
ELLIANOS COFFEE COMPANY RECOGNIZES AMERICAN HEROES WITH REDUCED COST FRANCHISE PROGRAM The HeroFran Program is designed to give business incentive and recognition to heroes who have committed their lives to the safety of their fellow Americans. A “qualifying hero” is defined as any "The HeroFran Program was created as an extension of Ellianos’ Service +1 Program, where we provide world-class service to our customers, and do one better by giving back to the communities in which we work and live. The HeroFran Program is our way of saying thank you to our veterans, law enforcement officers, and firefighters, for making About Ellianos Coffee Company: Ellianos Coffee Company was founded in ### | ||||||||||||||||
| Ellianos Coffee Company Approved with SBA Registry
FOR IMMEDIATE RELEASE Contact: Christa Pusateri Phone: (386) 965-4817 Email: Ellianos Specialty Coffee Franchise Registered and Approved by SBA LAKE CITY, FL (July 20, 2007) – Ellianos Coffee Company, a specialty coffee shop franchisor based in Lake City, Florida, has been approved by the U.S. Small Business Administration (SBA) for listing on the SBA's Franchise Registry. The Registry is a national on-line listing, operated by FranData in partnership with the SBA, of franchise systems whose franchisees, both existing and new, receive simplified and expedited loan processing. To be listed on the Registry, the both FranData and the SBA reviewed and approved the Ellianos franchise system and franchise contract documents as meeting the SBA's strict eligibility criteria. Approximately 19% of all franchise systems enjoy the privilege and benefit of being listed on the Registry. According to Mick Rynning, president of Ellianos Coffee Company, the brand listing on the Registry positions Ellianos and our franchisees for continued growth. "We are both honored and excited that Ellianos is recognized by the SBA through the Franchise Registry. A lot of hard work and determination were involved in achieving this nationwide approved status with the SBA," said Rynning. Founder and Chairman of the Board for Ellianos, Scott Stewart, added, "The financing process can be one of the largest hurdles and most difficult challenges when opening a franchise, but the Franchise Registry makes it easy and simple for franchisees to expedite loans and start their franchise business with us. "Our mission as a franchisor is to provide the very best systems and support to our franchisees so that each one has the power to be successful as an Ellianos franchisee. This means that our franchisees, as well as franchisee prospects, can enjoy the benefits of a streamlined review process for their SBA loan applications." Ellianos Coffee Company is a member in good standing with and meets the standards of the International Franchise Association (IFA), is a participating member of the IFA's VetFran Program, and is also a good standing member of the Specialty Coffee Association of America, and the National Coffee Association USA. Ellianos Coffee Company was founded in Ellianos strives to provide top-shelf customer service and world class products to everyone who craves fresh roasted coffee and Italian quality espresso drinks. Ellianos also offers a variety of iced and frozen lattes, fruit smoothies, bagels, muffins, and biscotti. Additional franchise information can be obtained online at: www.ellianos.com ### | ||||||||||||||||
| Ellianos Announces 3 Refreshing Summer Smoothies
FOR IMMEDIATE RELEASE Contact: Christa Pusateri Phone: (386) 965-4817 Email: christa@cmpcreative.com ELLIANOS COFFEE COMPANY OFFERS COOL SUMMER SMOOTHIES TO STIMULATE YOUR SENSES
summer by introducing three refreshing flavors: Lemonade Smoothie, Strawberry Lemonade Smoothie, and the new LemonBerry Creamiano, in addition to the already existing smoothie line-up. With the hot summer temperatures in Ellianos’ real fruit smoothies are a delicious and healthy alternative to soft drinks or fast food and offer a revitalizing coolness to beat the summer heat. Ellianos’ smoothies are bursting with flavor and contain 100% of the Recommended Daily Allowance for Vitamin C. “We invite customers to ‘Stimulate their Senses’ with our unique flavors,” commented Ellianos Director of Marketing, Christa Pusateri. “The Lemonade and Strawberry lemonade bring back the memories of summer, while the Lemonberry Creamiano gives the old favorite a new twist.” Mick Rynning, President of the 8 store Southeastern chain added, “Smoothies have always been a large part of our product mix, due to the heat in About Ellianos Coffee Company: Ellianos Coffee Company was founded in Additional franchise information can be obtained online at: www.ellianos.com. ### | ||||||||||||||||
| Ellianos Coffee Company Thanks Firefighters and Police Officers
FOR IMMEDIATE RELEASE Ellianos Coffee Company Thanks Firefighters and Police Officers in North Florida and South Georgia by Giving Away Free Specialty Beverages all Week Ellianos Drive-Thru Coffee Franchise Hopes to Make Life Sweeter for Firefighters and Police- One cup at a time Lake City, FL (May 16, 2007) – Ellianos Coffee Company will offer firefighters and police officers a free medium specialty drink all next week (May 21 - May 25) to lift spirits during the exhausting fight against the blazing fires affecting North Florida and South Georgia. Firefighters and police working to contain the blaze can drive-thru any of Ellianos Coffee Company’s participating franchise locations to receive their free specialty beverage. They may choose from any drink on the menu, including: hot coffee and espresso drinks to give them extra energy to fight the blaze, or refreshing iced lattes, latte freezers or fruit smoothies to cool them down after a long shift. “We love to give back to the community,” says President Mick Rynning. “We are calling this initiative Service+1, as we always strive to provide the best service to our customers, but we want to do one better by giving back to the community and providing service above and beyond expectations. It’s our way of showing our deepest appreciation to those who risk their lives to keep our communities safe from harm.” Ellianos Coffee Company founder, Scott Stewart added, “There are hundreds of firefighters in our community, and all over North Florida and The free drink offer is extended to all firefighters and police officers working in North Florida and South Georgia, and is available at the following Ellianos Coffee Company franchised locations: Lake City, Florida (929 SW Main Blvd. and 2950 US HWY 90 W), Macclenny, Florida (793 W. Macclenny Ave- HWY 90), Jacksonville, Florida (1125 S. Lane Ave.), Starke, FL (603 S. Walnut St- HWY 301), and Waycross, GA (1741 Knight Ave). Firefighters and police are asked to either be in uniform or show a badge in order to redeem their free drink. The “Bugaboo” wildfires affecting North Florida and South Georgia have burned over 119,500 acres and are currently about 70% contained. Firefighters and resources from all over For additional information and specific details on the free drink giveaway, contact Jessica Rynning at (386) 755-5828 or Christa Pusateri at (386) 965-4817, or visit any of the participating Ellianos Coffee Company locations. About Ellianos Coffee Company: Ellianos Coffee Company was founded in Contact: Christa Pusateri, director of marketing or ### | ||||||||||||||||
| Ellianos Coffee Company Donates 1,000 Dogwood Trees for National Arbor Day
Ellianos Coffee Company Donates 1,000 Dogwood Trees for National Arbor Day Scott Stewart, founder of Ellianos Drive-Thru Coffee Franchise Gives Back to the Community by Donating 1,000 Dogwood Trees Lake City, FL (April 25, 2007) – Ellianos Coffee Company will participate in the National “We always enjoy giving back to the community, and donating the beautiful Dogwood trees allows Ellianos to help beautify the city,” says founder Scott Stewart. Mr. Stewart attended “Our mission at Ellianos is to thrill our customers by serving them premium quality coffee, espresso beverages, fruit smoothies, and more at convenient locations,” added President of Ellianos Coffee Company Mick Rynning. “We feel that donating the beautiful Dogwood trees will help to brighten people’s days, just as we try to do with our coffee and outstanding customer service.” ### | ||||||||||||||||
| Ellianos Named Best Coffee in Valdosta, GA
Ellianos Coffee Company in Valdosta, GA wins
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| Ellianos Waycross Celebrates Ground Breaking
FOR IMMEDIATE RELEASE Contact: Kristina King Phone: (229) 251-5643 Email: waycross@ellianos.com
The Ellianos Coffee Company was founded by businessman and coffee lover; Scott Stewart of (Attendees pictured raise their favorite coffee mugs in anticipation & celebration of newest Ellianos location) “I think we have chosen a location convenient to everyone working, shopping, or attending school in Waycross, and the thousands of people that are just driving through,” commented owner, Kristina King. Ellianos strives to provide excellent customer service and superior products to all of the Americans who crave fresh roasted coffee and Italian quality espresso drinks. Ellianos also offers a variety of iced and frozen lattes, fruit smoothies, bagels, muffins, and biscotti. Additional Franchise information can be obtained online at: www.ellianos.com | ||||||||||||||||
| Ellianos Expands Corporate Team
FOR IMMEDIATE RELEASE Contact: Christa Pusateri Phone: (386) 755-5828 Email: www.elllianos.com Ellianos Drive-Thru Coffee Company Expands Corporate Team and Plans for Growth in Coming Years Mick Rynning is Hired as New President, Jessica Rynning is new Director of Administration
Mr. Rynning has over 20 years franchise experience across several companies, including Church’s Chicken, AFC Enterprises, Inc., Seattle’s Best Coffee, Cinnabon, Popeye’s Chicken & Biscuits, OneSource Franchise Systems, and Tower Cleaning Franchise System. “I was quite impressed with both their vision for the future and the genuine integrity of everyone at Ellianos,” says Mr. Rynning of why he chose to accept the position of President for the upcoming coffee franchise. “Most impressive of all is their sincere belief in people and that the company’s success is tied directly to the success of their franchisees.” Mr. Rynning’s immediate goal is to grow the Ellianos brand throughout the region. To accomplish a broader regional presence, new initiatives at Ellianos are underway such as a modest menu expansion, the addition of new store venues (including food court and in-line units), as well as broader franchise opportunities with new area development and master franchise development programs. Eventually, Mr. Rynning envisions an international presence, but says those efforts are farther down the road. Mick received his Bachelor of Science degree in Business Management from Mr. and Mrs. Rynning recently relocated to “We are extremely excited to have Mick and Jessica join our team, and we are looking forward to a very prosperous new year with them on the team,” commented Ellianos’ founder Scott Stewart. Ellianos Coffee Company was founded in Ellianos mission is to thrill customers by swiftly and cheerfully serving them premium quality coffee, espresso beverages, fruit smoothies and more at convenient locations. Ellianos mission as a franchisor is to provide the very best systems and support to our franchisees in order to help each one be successful as an independent business owner. According to the Specialty Coffee Association of America, the specialty coffee industry sales in the US at year end of 2005 was estimated at $11.05 billion, with almost $1 billion in sales attributed to coffee ‘kiosks’, defined as coffee operations with no customer seating. Additionally, in 2005, 60% of the Adult Population occasionally consumed Specialty Coffee beverages. Ellianos Coffee Company is a member of the SCAA and IFA. Visit www.ellianos.com for more information. ### | ||||||||||||||||
| Ellianos Announces Web Survey Winners
Lake City, FL - February 6, 2007
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| Ellianos Becomes First Gourmet Chain to Use New Fusion Cups
FOR IMMEDIATE RELEASE Contact: Christa Pusateri Phone: (386) 755-5828 Email: christa@ellianos.com
Carlos Kieffer, Senior Market Research Analyst at Dart Container says, “The concept and design has been very well received and we are excited to have Ellianos as our first gourmet coffee chain to champion our Fusion cups.”
The company has created three different designs for the outside of their medium size cups and is currently working on three more for their large 20 oz cups, to arrive early 2007. Depending on which cup customers receive, they will either learn about Ellianos’ mission and have an opportunity to enter to win an Ellianos Convenience Card by filling out a survey online at www.ellianos.com, read about Italian coffee history or view a picture display of Ellianos Coffee Company’s signature recipe premium drinks, Ellianos Signature Creations. This first round of cup designs created by Ellianos in-house marketing department were so well received by Dart Container that a set of the three designs will be sent to every Dart Container sales representative across the country to use for samples of the innovative ‘3up’ printing process. While the designs and looks of the new Fusion cups are revolutionary, Ellianos isn’t sacrificing taste and temperature for design. The new Fusion hot beverage cups are specially made to keep coffee hot and the outside of the cup warm to the touch without burning consumers’ hands. The foam insulation of the cup maintains coffee temperature longer so that customers can relax and take time to enjoy their coffee. The new cup technology is also designed to keep the outside of the cup up to 26 degrees cooler than a paper coffee cup and 10 degrees cooler than a cup with a hand jacket. Additionally, Dart foam cups are recyclable and require less energy and fewer raw materials to create than many alternative coffee cups. Dart does not use chlorofluorocarbons (CFCs) in the production of their Fusion cup. Ellianos Coffee Company was founded in ### | ||||||||||||||||
| Ellianos Drive-Thru Coffee Company’s New Autumn Inspirations
FOR IMMEDIATE RELEASE
Contact: Christa Pusateri
Phone: (386) 965-4817
Email: christa@ellianos.com
Ellianos Drive-Thru Coffee Company’s New Autumn Inspirations Indulge Customers with the Flavors of Fall
LAKE CITY, FL (September 27, 2006)— Ellianos Coffee Company customers can now sip on the comfort and taste of Autumn with the new Pumpkin Spice and Cinnamon Bun Latte.
Who can resist the classic tastes of Autumn? From mom's homemade pumpkin pie to those warm, gooey cinnamon buns that wake us up on cool, crisp mornings, Ellianos is bringing the tastes of Autumn to your morning commute.
Next time customers want to order coffee, they should not just settle for the usual. Ellianos urges them to try one of the new innovative seasonal lattes at Ellianos. The Pumpkin Spice Latte combines the high quality flavor of Ellianos coffee with the comforting taste of pumpkin pie. For a sweeter option, customers can pair their sophisticated taste for coffee with their inner child’s sweet tooth cravings for warm gooey treats on a chilly fall day with the Cinnamon Bun Latte.
“We always enjoy creating these drinks each new season, in order to delight our customers and provide them with something new and different as the temperature and environment changes around them,” says Scott Stewart, Ellianos founder.
“This batch of seasonal drinks was especially fun to create because of the warmth and comfort that these particular flavors evoke,” says Christa Pusateri, director of marketing for the Ellianos franchise.
Ellianos Coffee Company was founded in Lake City, FL in 2002 by businessman and coffee lover Scott Stewart with the help of his wife Pam and their family. The company has grown to a franchise with 8 locations in North Florida and South Georgia. The company plans a steady growth strategy to add more stores within the coming years. Visit www.ellianos.com for more information on Ellianos Coffee Company and this exciting franchise opportunity.
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| Congratulations to Ellianos September Survey Winner
FOR IMMEDIATE RELEASE
Contact: Christa Pusateri
Phone: (386) 755-5828
Email: christa@ellianos.com
Frequent Ellianos Customer and Drawing Winner Can Now Enjoy Her Favorite Mocha Lattes for Free
LAKE CITY, FL (October 9, 2006)— Ellianos Drive-Thru Coffee Company announces the winner of the $25 Ellianos Convenience Card for the month of September.
Roxie Rhoden, frequent Ellianos customer from Glen Saint Mary, Florida, responded to a request on Ellianos new cups to fill out a customer survey online and was rewarded with a $25 gift card.
In an effort to evaluate customers’ attitudes towards the drive thru coffee chain, Ellianos has utilized their new cup designs to invite customers to fill out their online survey, which asks questions concerning how many times a week customers visit, their demographic information, their tastes and more.
“Our customers are the most important part of our business,” says Scott Stewart, founder of Ellianos. “We want to hear from them directly so we can better serve and delight them daily.”
Roxie Rhoden, September’s winner, drinks Ellianos at least twice a week, and sometimes even twice a day. “I like the hot Latte in the mornings and a latte freezer on my way to college in the afternoons,” Rhoden said. “I love the fast, friendly service and the menu choices. Even when I drive thru at 6:30 in the morning, they still have a smile on their faces!”
Customers can sign on to www.ellianos.com and fill out a survey of their own for a chance to be next month’s winner.
Ellianos Drive-Thru Coffee Company was founded in Lake City, FL in 2002 by businessman and coffee lover Scott Stewart with the help of his wife Pam and their family. The company has grown to a franchise with 8 locations in North Florida and South Georgia. The company plans a steady growth strategy to add more stores within the coming years. Visit www.ellianos.com for more information on Ellianos Coffee Company and this exciting franchise opportunity.
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| Ellianos Welcomes New Franchisee!
Click Here to download PDF of press release with pictures.
FOR IMMEDIATE RELEASE Contact: Christa Pusateri Phone: (386) 623-2687 Email: www.elllianos.com Ellianos Drive-Thru Coffee Company Welcomes New Kristina was introduced to Ellianos Coffee Company while attending “I want to invest in a product that I believe in, and I love the products that I purchased at Ellianos in Kristina holds a degree in Business Administration from When asked what intrigues her the most about taking the leap into business ownership, Ms, King responded, “I have always worked for someone else working to the best of my ability, giving everything I have to jobs and projects that I have completed; many times giving credit to others for the work I had done. Now, as a business owner, I know that the quality and consistency of my products and services will be a direct reflection of how hard I am willing to work myself, and that when my customers are satisfied with a great product, I will finally get to take some of the credit for the work that I have done.” Ellianos Coffee Company was founded in According to the Specialty Coffee Association of America, the specialty coffee industry sales in the US at year end of 2003 was estimated at $8.96 billion, with almost $1 billion in sales attributed to coffee ‘kiosks’, defined as coffee operations with no customer seating. The National Coffee Associations drinking trend survey found that in 2004 an estimated 56% of the adult population in the United States drink specialty coffee occasionally, while16% drink specialty coffee everyday. With a population of about 1 million in Visit www.ellianos.com for more information on this exciting business concept. ### | ||||||||||||||||
| Ellianos Exhibits at Coffee Fest & Fresh Cup Roadshow
FOR IMMEDIATE RELEASE
Contact: Christa Pusateri
Phone: (386) 623-2687
Email: christa@ellianos.com
 Ellianos Coffee Company Exhibits at Coffee Fest and Fresh Cup Roadshow
LAKE CITY, FL (March 15, 2006)— Ellianos Coffee Company, The Southeast’s Leading Drive-Thru Specialty Coffee Franchise, just returned from exhibiting at the Fresh Cup Roadshow in Tampa, FL and Coffee Fest Washington, DC.
“We really like to get involved in the industry, whether it is exhibiting or just attending the coffee and tea tradeshows,” commented founder Scott Stewart.
Ellianos is now on a push to educate consumers and business people alike about their drive-thru coffee shops and emerging brand.
“We have been working the past couple of years on our training and marketing materials as well as our offering, and now we are ready to make a push for growth,” states Mr. Stewart.
Ellianos Coffee Company was founded in Lake City, FL in 2002 by businessman and coffee lover Scott Stewart with the help of his wife Pam and their family. The company has grown to a franchise with 8 locations in North Florida and South Georgia. The company plans a steady growth strategy to add more stores within the coming years. Visit www.ellianos.com for more information on Ellianos Coffee Company franchise opportunities.
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| Jacksonville Ellianos Celebrates One Year Anniversary
Jacksonville Ellianos Celebrates One Year Anniversary with $1 Drinks All Day! Click Here to read the pdf media release. | ||||||||||||||||
| Ellianos can Add Revenue for Shopping Centers
Click here for the PDF press release. | ||||||||||||||||
| Ellianos Coffee Company to Present Seminars on
FOR IMMEDIATE RELEASE
Contact: Christa Pusateri
Phone: (386) 623-2687
Email: christa@ellianos.com
Ellianos Coffee Company to Present Seminars on
Branding and Franchising at Fresh Cup Road Show 2006 in Tampa, FL
LAKE CITY, FL (January 19, 2006)— Ellianos Coffee Company, The Southeast’s Leading Drive-Thru Specialty Coffee Franchise has been selected to give seminars on branding and franchising at the Fresh Cup Roadshow tradeshow in Tampa at the Hyatt Regency March 11 & 12.
“We are very excited to be giving these seminars at the Fresh Cup Roadshow and are delighted to be presenting among some the most distinguished speakers and consultants in the Specialty Coffee Industry,” commented Ellianos Coffee Company Marketing Director, Christa Pusateri. “We are all big fans of the Fresh Cup Magazine as well.”
The first seminar, The Basics of Branding, will be presented by Christa Pusateri, who has been directing the Ellianos Coffee Company Marketing Department over the past year. Christa came to Ellianos after graduating from the University of Florida with her Master’s Degree in Business Management. She also holds a B.A. in Advertising and Public Relations and teaches Business Communications at Lake City Community College in Lake City, FL. Christa Pusateri has been leading the marketing department at Ellianos Coffee Company, the Southeast’s leading drive-thru coffee franchise, over the past year. She holds an M.S. in Business with a concentration in Management from the University of Florida and a B.A. in advertising and public relations from the University of Central Florida. Christa also teaches business communications at Lake City Community College in Lake City, FL.
The second seminar to be presented by the Florida based drive-thru coffee franchise will be entitled, “Why Franchise.” Scott Stewart, Ellianos Coffee Company Founder, will introduce the topic and shed light on the benefits and reasons for joining a franchise. The seminar will also uncover the myths associated with franchising and how the system works. “There are a lot of misconceptions about Franchises out there, and I think the Roadshow Attendees will benefit by becoming informed about Franchises in general,” commented Mr. Stewart, who is a notable entrepreneur in Lake City and is a franchisee himself in the Pizza business. “Being a part of a franchise has brought me great success over the years, and I want to help other budding entrepreneurs achieve their goals as well.”
Ellianos Coffee Company was founded in Lake City, FL in 2002 by businessman and coffee lover Scott Stewart with the help of his wife Pam and their family. The company has grown to a franchise with 8 locations in North Florida and South Georgia. The company plans a steady growth strategy to add more stores within the coming years.
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| Ellianos to Participate in Branding Seminar at Coffee Fest 2006 in Washington, DC
LAKE CITY, FL (January 19, 2006)— Ellianos Coffee Company’s marketing director, Christa Pusateri, has been chosen to give a presentation on branding with The Brand Coaches’ Lon LaFlamme at Coffee Fest in Washington DC, February 24-26.
“I selected Ellianos to present The Power of Branding at my Coffee Fest Brand Aid seminar in Washington D.C. February 24-26 because of the drive-thru chain's new market savvy in brand rollout," said Lon LaFlamme.
Coffee Fest is one of the most important trade show events in the Specialty Coffee Industry, attracting thousands of distributors, vendors and budding entrepreneurs from around the country. The Brand Coaches bring extensive coffee marketing experience with past clients such as Starbucks, Seattle's Best Coffee and Torrefozioni Italia.
“It is an honor to present with the Brand Coaches, and to add to their incredible Brand Aid seminar,” commented Christa Pusateri. “This will be an exciting opportunity to showcase all of the branding techniques Ellianos uses to attract and retain loyal customers.”
Christa Pusateri has been leading the marketing department at Ellianos Coffee Company, the Southeast’s leading drive-thru coffee franchise, over the past year. She holds an M.S. in Business with a concentration in Management from the University of Florida and a B.A. in advertising and public relations from the University of Central Florida. Christa also teaches business communications at Lake City Community College in Lake City, FL.
“I am glad that we have the opportunity to take part in the educational aspects of Coffee Fest in addition to exhibiting at our booth” says Ellianos founder, Scott Stewart. “Most companies in the industry do not have the luxury of hiring a full time marketing director, so branding may be an area that they don’t fully understand.”
Ellianos Coffee Company was founded in Lake City, FL in 2002 by businessman and coffee lover Scott Stewart with the help of his wife Pam and their family. The company has grown to a franchise with 8 locations in North Florida and South Georgia. The company plans a steady growth strategy to add more stores and franchisees within the coming years.
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| Alachua Ellianos Celebrates One Year Anniversary
Alachua’s Ellianos Celebrates One Year Anniversary with $1 drinks all weekend!
ALACHUA, FL (October 26, 2005)—Ellianos Coffee Company, owned by Alachua residents, Trina and Justin Emerson, will be celebrating their one year anniversary at their convenient drive-thru location on HWY 441 in Alachua with $1 drinks all day on Saturday and Sunday, November 5-6.
“We just want to thank the wonderful people of Alachua and High Springs for being so supportive of our business over the past year. We have a blast running the store in our hometown, and we are thrilled to be able to bring such quality gourmet coffee to the great people of Alachua and High Springs,” commented Ellianos owner/operator Trina Emerson.
“We decided to offer all of our small specialty drinks, including our delicious latte freezers, coffee-free shakes, and smoothies for only $1 to commemorate our 1 year anniversary. We are looking forward to celebrating many more anniversaries to come.”
While Ellianos is part of a franchise, each Ellianos is individually owned and operated by members of the community. Ellianos was created in 2002 by businessman and coffee lover Scott Stewart in
Owners Trina and Justin Emerson have one son, Cody and have lived in Alachua all of their lives. Trina’s mother Merlyn Crews, also a lifetime Alachua resident, is the full-time manager of Ellianos. ### | ||||||||||||||||
Ellianos at Coffee Fest Seattle 2005
Marketing Director Christa Pusateri Visits Coffee Fest Seattle
Lake City, FL -- (November 1, 2005) Ellianos Coffee Company's marketing director, Christa Pusateri visits Seattle for Coffee Fest 2005. "The Coffee Fest Trade Show was great," commented Ms. Pusateri. "There were tons of great products, vendors and Christa has been asked to speak at Coffee Fest in Washington DC, February 24-26, on branding with The Brand Coaches Lon Laflamme. Ellianos keeps up to date with the industry trends and tradeshows around the country in order to inform current franchisees about the state of the industry. "We do the industry research and go to trade shows, so we can bring all of the important information back to our franchisees in the Southeast," states Ellianos founder, Scott Stewart. "We are always working to make our system better for current and future franchisees." | ||||||||||||||||
| Coffee Company Expanding in Jacksonville
A drive-through coffee company plans to recruit up to four franchisees to expand its Jacksonville presence. Ellianos Coffee Company plans to add 10 more locations in the area to the eight it already has in North Florida and South Georgia. Scott Stewart, who started the company in 2002 with his wife, Pam, said he wants franchisees who will run the stores themselves. "We don't really want any investors," said Stewart. "We want people that are going to be hands-on operators." Stewart, who has 20 years of experience as a franchisee with Little Caesar's Pizza, said he has turned down potential investors who weren't interested in operating a franchise. Ellianos Coffee Company offers specialty coffees, smoothies and breads and pastries. Stewart said the goal is to get customers in and out of the drive-through window in no more than two minutes, making the operation different from Starbucks. A shortage of drive-through coffee shops in the area will work to his advantage, he said. "There's very few drive-throughs in this part of the country," Stewart said. "There's a lot of them in Seattle and out west, but not here." Stewart will charge a $15,000 franchise fee and a 5% royalty, and is scouting the Jacksonville area for locations. There is one Ellianos location at the corner of Lane Avenue and Normandy Boulevard. Click here to view this article on Jacksonville's Business Journal website. | ||||||||||||||||
| Ellianos Coffee Company Announces Plans for Expansion in Jacksonville
LAKE CITY, FL (August 15,2005)— Ellianos Coffee Company, one of the Southeast’s fastest growing franchised drive-thru coffee shops, announces plans for expansion in Jacksonville. The Lake City based drive-thru specialty coffee company plans to recruit up to 4 franchisees in the Jacksonville area and add 10 locations in the First Coast area. Ellianos Coffee Company was founded in Lake City, FL in 2002 by businessman and coffee lover Scott Stewart with the help of his wife Pam and their family. The company has grown to a franchise with 8 locations in North Florida and South Georgia. The company plans an aggressive push to add more stores within the next year. “We want to grow smart,” says Mr. Stewart. “We have found a successful model in a thriving industry and want to share our knowledge with people who have the desire to succeed, but we will not sell a franchise just to sell it. The franchisee has to be a good fit with our company.” Ellianos looks for primarily candidates who want to own and operate their own Ellianos, not just investors who want to take a more “hands off” approach. “With one store already operating in Jacksonville and a high demand for our products and services, we feel the First Coast is a prime location for expansion,” commented Ellianos Marketing Director Christa Pusateri. Ellianos Coffee Company offers high quality espresso based products as well as premium fruit smoothies and breads and pastries. The company also just released its own branded line of specialty drinks called Ellianos Signature Creations. According to the Specialty Coffee Association of America, the specialty coffee industry sales in the US at year end of 2003 was estimated at $8.96 billion, with almost $1 billion in sales attributed to coffee ‘kiosks’, defined as coffee operations with no customer seating. The National Coffee Associations drinking trend survey found that in 2004 an estimated 56% of the adult population in the United States drink specialty coffee occasionally, while16% drink specialty coffee everyday. With a population of about 1 million in Jacksonville, that is an estimated 160,000 daily specialty coffee drinkers. | ||||||||||||||||
Ellianos Coffee Company Announces New Signature Creations!
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Ellianos Announces Grand Opening of 2nd Lake City Location.
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Ellianos Coffee Co. comes to the First Coast
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First Jacksonville Location Opens
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Ellianos at Coffee Fest Chicago '05
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| Ellianos expects August opening
Actually it's not a joke but a very real venture being undertaken by John Cooper, Jeff Oody and Scott Roberts. The three have teamed up to purchase the Elliano's Coffee Company currently under construction by Hardee's on US-301. Cooper is an attorney with offices in downtown Starke as well as a seat on the Bradford County Commission. Oody is president of Capital City Bank of Starke as well as the chairman of the North Florida Regional Chamber of Commerce. Roberts owns Roberts Insurance of Starke, recently served as chamber chairman and remains on the board of directors. And this isn't even a comprehensive list of their local involvements. By any standard, these are busy men. So why add coffee to the grind? "We all drink too much coffee," Cooper said, joking about the origins of their partnership. In fact, plans to open an Elliano's franchise in Starke were in motion before a local franchisee had signed on. Scott Stewart of Elliano's original shop in Lake City set his sights on Starke among other north Florida and south Georgia cities, and Starke is on track to host the fourth Elliano's location, following Lake City, Valdosta and Macclenny. Ground will soon be broken on a fifth location of the growing coffee company in Alachua. Oody said he was contacted by Elliano's about finding a local individual to assume the Starke shop. Oody in turn asked Cooper for ideas and when Roberts became involved in the conversation, the three began seriously considering purchasing the franchise themselves. Oody said all three have frequented similar coffee vendors elsewhere, but did their homework on the industry, comparing it to other start-up franchises around the country. "I guess what sold us was the taste of the coffee," Oody said. "Each cup is made independently. It's good stuff." "Making money is one thing - it's certainly a big factor - but when three friends can get together and do something and have fun with it too, that's also part of it," Roberts said. Cooper said they're just three guys who get along well and want to bring something new into the area. Elliano's will be the first location in Starke to serve a range of freshly brewed, Italian-inspired coffee-based beverages, ranging from piping hot espressos and cappuccinos to chilly latte freezers, all available in a variety of flavors. The idea was cemented when the trio visited the Lake City shop and fell in love with the product as well as the convenient drive-through concept, which is a growing trend in the industry, Cooper said. Each of the three businessmen are convinced of the superiority of their product when compared to the gourmet coffees of other vendors, which adds to their excitement over introducing it locally to both coffee connoisseurs and novices. And because the equipment used can grind beans and brew an espresso in around 45 seconds, Oody said they can guarantee both freshness and swiftness. "I think it will be great here," Cooper said. "I think we'll have a consistent local clientele as well as a number of drive-through stops." They also say the product is more competitively priced than elsewhere and they tout the availability of more than just coffee concoctions. There will also be fruit juices and smoothies, chai (Indian spice milk tea), hot chocolate and "guilt free" selections, including a nonfat, sugar-free, decaffeinated cafe latte appropriately titled the "Why Bother." And just in case you have to have something to eat with that cup of joe, bagels and Italian biscotti are also on the menu and can be grabbed on the go or leisurely enjoyed at one of the outdoor tables. "We've got a good group of youth that is going to come in and work," Oody said. "The majority of our workers are coming from the churches that we go to - some of them being nephews, nieces, daughters." All of the 10 to 12 part-time workers, as well as the shop's manager, will be trained as "baristas" through Elliano's own program, meaning they will be specially trained in the art of espresso preparation. Making a cup of coffee may seem simple on the surface, but there are complexities involved in making a variety of different drinks and making them to order, Oody said. Elliano's Coffee Company is expected to open in Starke in mid-August. For a closer look at Elliano's, including a detailed look at the menu, visit the coffee company on the Web at www.ellianos.com. | ||||||||||||||||
LAKE CITY, FL(September 07, 2007): Ellianos Coffee Company has expanded its menu to include delicious breakfast croissants to go along with the signature coffees and smoothies customers have already come to know and love.
creates a new Site Application Toolkit to offer franchisees additional resources in new coffee shop site evaluation and selection.
Arbor Day Tree Giveaway in Lake City, FL on April 27, 2007 at 10am by donating 500 3-gallon and 500 1-gallon Dogwood Trees. Stewart and President of Ellianos Coffee Company, Mick Rynning, will be present to donate the trees on Thursday, April 26th at the Memorial Stadium in 
WAYCROSS, GA (March 5th, 2007) – A large crowd of community leaders, family members, and friends of Ellianos Coffee Company Franchisee, Kristina King, gathered in the parking lot of Waycross Plaza, (intersection of Knight Ave and City Blvd) Tuesday, February 27th, 2007, to break ground on the company’s newest franchise location. 
seminars to see." 
